Tuesday, 9 June 2009

Car leasing made simple™ radio advertising

Just a quick note to let you know that Car leasing made simple™  has teamed-up with Global Radio – the UK's premier radio company and the home of leading commercial radio brands – to promote its new website - carleasingmadesimple.com

Starting on June 15th (for an initial period of 3-months in London), Global Radio will air a targeted series of 6 adverts featuring the actor Richard Ayoade (best known for his role as “Maurice Moss” in the BAFTA and International Emmy award-winning Channel 4 sitcom “The IT Crowd”) to promote the Car leasing made simple™ brand and website. Based on statistics from Radio Joint Audience Research (RAJAR) – these radio adverts will be heard approximately 46,594,000 times over the initial 3-month campaign – an average of 19.1 times per listener.

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